Content Marketing is a digital marketing strategy that includes creating quality and relevant content which results in generating new leads. The aim of this content is to make the target audience to take some kind of action.
The ideal action may not generally be to make a sale. For example, you might be driving customers to download an eBook or set up a consultation as an approach to move them down the marketing funnel.
There are different content marketing pieces that work together to bring new leads to your business. To start with, you have to create relevant content that is loved by your target audience.
Content marketing is not always for sale. In some cases, the objective is to educate your audience while in other cases the objective may be to entertain them. In any case, the content should provide some kind of value to your target audience.
Simply creating a content will not do you will have to take it to your target audience. The second part of content marketing strategy is that you will have to promote your content on different social media channels so that it can reach your target audience. Now you have reached the targeted audience than try to build a relationship with the relevant leads.
The ultimate objective of your content marketing is building a relationship with leads and clients. Your content help in building relationships by showing your skill and giving valuable information that helps the customer in making a smarter purchasing decision.
It’s important to make content that keeps the buyers interested in their entire journey– from the individuals who are simply beginning to research to the consumers who are ready to buy.
How SEO and Content Marketing Work Together for Business
Many organizations depend on email marketing and social media to promote their content. These are unquestionably the powerful digital marketing channels that can-do wonder for your marketing strategy.
However, when using these digital marketing channels, you can’t always ensure that the content you are promoting will reach the right audience at the right time. On the other hand, SEO helps you to reach the audience in their moment of need.
Just think about it. When today’s people have any query about any products or services than they go to search engines like Google and try to find the information they want.
If you want to reach your audience during their time of need, you’ll need to create the relevant content for them at the right time. This the time when SEO and Content Marketing go hand in hand.
By creating content that is engaged around targeted keywords or phrases that your leads are searching for on the web, you should improve your visibility on the search engines.
That way, when a customer looks for a topic that is relevant to your brand, they will show your content on Google. This helps in building a connection that can lead to a customer relationship.
When your content ranks at a higher position on search engines, you get free exposure online. This not just helps in boosting brand awareness; it also helps in sending relevant traffic to your website. The more relevant traffic comes to your website, you get more opportunities to convert.
While content and SEO are two distinct strategies, they should not be thought of unfairly. It’s not either, but instead both working together to help one another. Truly, the facts demonstrate that they have their very own disparities yet at the same time, you can’t separate them totally.
SEO is more on the technical side while content marketing is a broader concept. While this is the way these terms work, despite everything they cover and each affects the other’s effectiveness.
You can’t improve your search engine optimization without creating valuable content for your audience. In fact, it’s impossible to find an audience without SEO.
Search engine optimization should be applied to each content marketing task you do. That is the best way to ensure that your content marketing strategy will be successful.
Learn more about SEO here
SEO Content Marketing Strategy
Since you know how SEO and content marketing work together, we should discuss how to create an SEO content marketing strategy that works. The tips below will help you to create a strategy that enables you to use both the tactics together.
1. Research who is your target audience.
The first thing you’ll have to do while creating an SEO content marketing strategy is to do research on your target market. If you want your SEO and content marketing strategy to be successful, it’s important that they reach the right audience that is best suited for your products or services. This is the time where the target market research enters.
You may think that it’s helpful to create buyer personas for your business. These are adapted profiles of your ideal buyer. They have demographic information like gender, age, and location.
They also include some important data like buyer interests and behaviors. All this information will help you in creating great content that will be helpful to your audience.
One of the most important things to remember for your target market research is what questions your target audience has when looking for specific products or services like yours.
By understanding your target audience’s intent, you will have a better idea of what they are going to search online. This is the beginning stage for SEO keyword research and content marketing topic generation.
2. Do proper keyword research.
You have to know what keywords or phrases people will search online to find the answers to their questions. Knowing the most searched keywords among your targeted group will help in optimizing your site for search engines as well as create content that they will discover value – which will help to improve your webpage’s reputation with the search engine.
This part of the process should be given more importance. Highly focused keywords will bring in quality leads finding the content on your website and are ready to convert.
3. Create Valuable Content.
When you have built up a list of targeted keywords, you can start generating content topic ideas by using these keywords. Don’t just think of creating a blog post using these keywords rather think how you may use these keywords for creating a page or long-form content like eBooks and white papers. You can also create video content around these topics that you have to find.
It’s not a great idea to just stuff your keywords throughout your content. If you want your audience to take some action by reading your content, it should be of great quality. In fact, businesses with low-quality content are penalized by Google which badly affects your SEO ranking and you’re not able to reach new leads on the search engine.
Here are few things to keep in mind while creating an SEO content marketing strategy:
• The quality of the content should be great and it should be well written. Check grammar issue and there should be no spelling mistake. The readability of the content should be good.
• The use of relevant examples is important. In case you’re talking about a complex topic or idea that might be hard to understand, it’s important to use relevant examples. This will help the reader to better understand your content and will also build a good relationship with your brand.
• Write as per your audience’s needs. Write such that your target audience can understand and relate what the content is all about. A conversational style can go far in building a relationship with users.
• Make the content easy for reading. It’s important to use bullet points and paragraphs for breaking up the content and make easier for the reader to glance through your content.
4. Update your content after some time.
SEO content marketing isn’t something that you can set and forget. Despite the fact that a specific blog post or page can possibly keep bringing visitors to your website for quite a long time and years, most content should be updated to stay compelling.
There are a few ways that you can refresh your SEO content marketing to guarantee that it stays effective:
• Optimize your content for new keyword opportunities.
• Add additional information that your reader is looking for.
• Update all the statistics and facts that are outdated.
• Review your metadata to see whether it is optimized or not for search engines.
• Some of the languages should be refreshed to make it more interesting.
You should make a habit of reviewing your content over time and should make the necessary updates. To benefit from your content, start by updating the content pieces that bring in more traffic over time. For example, if you have a blog post that you published a year back that keeps on driving people to your webpage, you might need to find a strategy to improve the content for better results.
Final Words
SEO and content marketing are two different process but they go together at some point. You must use both of them together if you want to bring more visitors and lead to your website. Building up an SEO content marketing strategy is the most ideal way to ensure that both the tactics are used properly to achieve the best results.
By using the above tips, you will be on the verge of creating a killer SEO content marketing strategy that will help you to build your brand by using both the tactics. It is not that easy and quick process, but once you start receiving quality leads and your conversion rate