What Is PPC and How Pay Per Click Works?

what is ppc

What is PPC? And How does it work? You will get the answers to all your questions related to Paid Advertising. In this article, I will tell you everything that you need to know about paid search marketing: ads, keywords, campaign, ad group, budget, targeting and lot more. Now let’s start with the basics. What … Read more

Categories SEM

What is SEM? And How Does It Works: Complete Guide

search engine marketing

You see a ton of abbreviations tossed around nowadays. SEO, SEM, SMO, CRO. It’s difficult to keep everything straight. It’s easy to think that words that sound similar might be a variation of something very similar. So, what is SEM? You’re not the only one who has this question in mind. We’re here to clear … Read more

Categories SEM